Market Your Business Creatively

By Melina Abbott

One very powerful way to make your business stand out from the crowd is to use testimonials. After all, you can talk about how great you are, but you’re bound to say good things about your business - it’s expected. Even businesses with the most appalling service will tell you how great they are!

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By Gopi Nathan

Marketing activity is often carried out poorly by small businesses. Under-funding and inadequate know-how are the main reasons for the poor marketing function. In this article we discuss marketing tactics and how it can be done at low costs.

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By William King

How much to spend on marketing, the question often confuses online business owners. There’s no doubt that marketing is a necessary expense and not some luxury which only large businesses afford, but businesses with limited funds should be careful when budgeting their marketing campaigns. Also, the cost incurred at marketing will add to the prices of the product, this is another reason to keep a check on your marketing expenditures.

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By Charles Countryman

How do you feel when you go to a restaurant where you have to wait for over an hour when the hostess told you it would only be 15 minutes? Out Of Control!

How do you feel the mechanic told you your car would be ready by noon but it wasn’t when you got there? Out Of Control!

How do you feel when the check your customer promised to send two weeks ago still hasn’t arrived? Out Of Control! [Read more →]

By Louis Bernstein

Eight marketing ideas to help your small business during a bad economy.

Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising.

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